Gonzales Sepulveda, Marielisa (A.A. 2021/2022) What is the metaverse and how is it shaping the future of marketing; the role of cultural codes in virtual experiences: a cross cultural case study. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 80. [Master's Degree Thesis]