Graziola, Filippo (A.A. 2024/2025) Sustainable brand activism: the role of the type of company offering (tangible vs. intangible products) in consumer perception and behaviour. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]