Grollo, Marianna (A.A. 2021/2022) Unpacking the power of micro-influencers: a study on the influence of size, credibility, and discount codes on the attitude towards the brand, the intention to generate WOM, and the attitude towards influencer advertising. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]