Hellesmark, Mathias Seland (A.A. 2023/2024) Championing superstars in the digital era: the efficacy of player promotion as a strategic marketing approach for improving fan engagement and sponsorship recall in the premier league. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 52. [Master's Degree Thesis]