Jasas, Kylie Kristine (A.A. 2024/2025) What if i told you none of it was accidental: a moderated mediation analysis of Easter eggs’ impact on fan engagement in Taylor Swift’s marketing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]