Locchi, Riccardo (A.A. 2020/2021) The effect of content and situational importance of eco friendliness on willingness to pay for digital and physical goods. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]

Locchi, Riccardo (A.A. 2018/2019) CEO branding in Italia: un'indagine su amministratori, imprese e mercato. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Bachelor's Degree Thesis]