Items where Author is "Manili, Maria Vittoria"
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Manili, Maria Vittoria (A.A. 2021/2022) An app a day keeps the salesman away: how branded app assistance induces consumers' continuance intention while shopping in-store. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]