Items where Author is "Massini, Beatrice"
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Massini, Beatrice (A.A. 2020/2021) Antipiracy message framing: the effectiveness of negatively worded injunctive emotional messages in reducing movie piracy. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 85. [Master's Degree Thesis]
Massini, Beatrice (A.A. 2018/2019) Private labels versus national brands factors affecting consumers' purchase decision. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 27. [Bachelor's Degree Thesis]