Mazzini, Giulio (A.A. 2022/2023) Can football improve a tarnished reputation? Investigating the potential for international football tournament organization to enhance the perceived image of an authoritarian state in Europe. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 82. [Master's Degree Thesis]