Mei, Elisabetta (A.A. 2022/2023) Chatbots’ anthropomorphism and its outcomes on trust and purchase intention: an experimental analysis of the uncanny valley effect and its mitigations in an e-commerce context. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 107. [Master's Degree Thesis]