Items where Author is "Mei, Veronica"
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Mei, Veronica (A.A. 2023/2024) What really matters? Personal care products and the role of self-identity in forgiving brand reputational crises. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 49. [Master's Degree Thesis]