Items where Author is "Milani, Riccardo"
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Milani, Riccardo (A.A. 2024/2025) Optimizing media investments through data analytics: a systematic literature review and a case study in FMCG. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Andrea De Mauro, pp. 113. [Master's Degree Thesis]



