Novelli, Raffaele (A.A. 2021/2022) Should I stay or should I go?" Brands against the war: a study on the reactions of global brands and online users in the Russia-Ukraine crisis. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 106. [Master's Degree Thesis]

Novelli, Raffaele (A.A. 2019/2020) Come trasformare le crisi reputazionali in opportunità: la brand reputation di Ferrero. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 58. [Bachelor's Degree Thesis]