Pagano, Maria (A.A. 2023/2024) Unwrapping the Wrapped: analysis of the Spotify Wrapped case and the impact of personalized campaigns on user engagement, brand trust and privacy concerns of data-driven approaches. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 96. [Master's Degree Thesis]

Pagano, Maria (A.A. 2021/2022) Continua a guardare: analisi del binge-watching come fenomeno di consumo nell’ottica di Netflix. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 63. [Bachelor's Degree Thesis]