Items where Author is "Picarella, Barbara"
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Picarella, Barbara (A.A. 2012/2013) Effects of experiential marketing strategy on consumer perception and brand positioning of services firms: Hard Rock Cafè. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 109. [Bachelor's Degree Thesis]