Items where Author is "Prezioso, Elisabetta"
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Prezioso, Elisabetta (A.A. 2012/2013) A new perspective on the link between language abstraction and persuasiveness within word of mouth: the role of consumers’ expertise. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 63. [Master's Degree Thesis]