Puca, Giuseppina (A.A. 2024/2025) User-generated content through competitions and giveaways: a comparative analysis across social media platforms and product sectors. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 85. [Master's Degree Thesis]

Puca, Giuseppina (A.A. 2022/2023) Neuromarketing: un'intervista al cervello dei consumatori. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 58. [Bachelor's Degree Thesis]