Puccilli, Beatrice (A.A. 2020/2021) The power of attachment: does a breast shaped logo influence brand trust? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Puccilli, Beatrice (A.A. 2018/2019) Digital marketing transformation: come comunicare con i post-millennials. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Federica Brunetta, pp. 61. [Bachelor's Degree Thesis]