Items where Author is "Puddu, Dalila"
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Puddu, Dalila (A.A. 2023/2024) Artificial intelligence and consumer-generated content: exploring the role of AI in shaping brand values and perceived authenticity. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 188. [Master's Degree Thesis]