Ricciardi, Lorenzo (A.A. 2023/2024) Language and conversion in the digital landscape: an experimental analysis on the impact of linguistic models in marketing strategies language and conversion in the digital landscape: an experimental analysis on the impact of linguistic models in marketing strategies. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 130. [Master's Degree Thesis]