Items where Author is "Santoro, Flavia"
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Santoro, Flavia (A.A. 2023/2024) How does the relationship between brand and consumer change when generative artificial intelligence is disclosed within brand communication? Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 117. [Master's Degree Thesis]