Items where Author is "Scudu, Francesco"
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Scudu, Francesco (A.A. 2019/2020) Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 128. [Master's Degree Thesis]
Scudu, Francesco (A.A. 2017/2018) Consumo ostentativo e teoria della classe agiata. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Simona Romani, pp. 59. [Bachelor's Degree Thesis]