Items where Author is "Senatore, Caterina"
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Number of items: 2.
Senatore, Caterina (A.A. 2022/2023) Clicktivism vs activism: exploring the role of self-monitoring and perceived value of click in consumer intentions toward offline activism. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 80. [Master's Degree Thesis]
Senatore, Caterina (A.A. 2020/2021) Nuove tendenze nel marketing digitale: l'influencer marketing e i virtual influencer. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 80. [Bachelor's Degree Thesis]