Items where Author is "Squarcia, Caterina"
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Squarcia, Caterina (A.A. 2021/2022) Connecting with generation Z via TikTok: how brands can successfully seize this opportunity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 38. [Master's Degree Thesis]