Van Bruggen, Daniëlle Marlène (A.A. 2022/2023) Am I seeing bouble? Assessing the impact of delaying coupon benefits: a quantitative analysis of regular coupons versus advertised and suprise next-purchase coupons. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 95. [Master's Degree Thesis]