Viola, Leonardo (A.A. 2020/2021) Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 67. [Master's Degree Thesis]

Viola, Leonardo (A.A. 2018/2019) Customer insight: dalla mente del consumatore al mercato. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 48. [Bachelor's Degree Thesis]