Items where Author is "Zancanella, Giorgia"
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Zancanella, Giorgia (A.A. 2023/2024) Co-branding masstige within luxury brands: an empirical investigation based on grounded theory. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 48. [Master's Degree Thesis]