Zollo, Francesca (A.A. 2021/2022) ITA Airways' differentiating positioning choice at its launch and the challenges facing a new brand. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 123. [Master's Degree Thesis]

Zollo, Francesca (A.A. 2019/2020) L'applicazione del neuromarketing nello sviluppo del social media marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 38. [Bachelor's Degree Thesis]