Zulian, Valerio (A.A. 2023/2024) The coolness factor, investigating its role in co-branding strategies and consumer purchase intentions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 32. [Master's Degree Thesis]

Zulian, Valerio (A.A. 2021/2022) Retail marketing: il coinvolgimento del consumatore 2.0. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 73. [Bachelor's Degree Thesis]