B

Baccaro, Gaia (A.A. 2023/2024) The effects of social inclusive business communication strategies on consumers’ positive reactions: an explorative study in the social media context. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 47. [Bachelor's Degree Thesis]

C

Ciano, Elsa (A.A. 2023/2024) The role of perceived corporate social responsibility in shaping sustainable digital business strategies: an analysis on Gen Z consumers. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 51. [Bachelor's Degree Thesis]

Cicerchia, Francesco (A.A. 2022/2023) Product scarcity strategies and consumers’ reactions in the fashion and luxury sectors: the combined role of the perceived aesthetic appeal and status consumption orientation. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 49. [Bachelor's Degree Thesis]

M

Mucci, Francesco (A.A. 2022/2023) Analyzing the impact of chatbot tone of voice on consumer response and its implications for business strategies: an explorative study. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 38. [Bachelor's Degree Thesis]

Marsella, Matilde (A.A. 2022/2023) Metaverse for innovation strategies in the healthcare sector: a qualitative analysis of health professionals' perceptions. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 66. [Bachelor's Degree Thesis]

P

Pagano, Luigi (A.A. 2022/2023) The opportunity of non-fungible token for sport brands: the effects of passionate fans' attachment and involvement with the brand on sport brands business strategies. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 41. [Bachelor's Degree Thesis]

Pirrone, Flavia (A.A. 2022/2023) Innovation business strategies in the healthcare: exploring consumers' reactions to metaversebased healthcare services. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 64. [Bachelor's Degree Thesis]

R

Ranieri, Giancarlo (A.A. 2022/2023) The business opportunity of blockchain-based systems to prevent greenwashing: exploring the role of perceived corporate social responsibility on stakeholders' reactions. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 50. [Bachelor's Degree Thesis]

T

Tibaldi, Marco (A.A. 2023/2024) The impact of virtual influencers as innovation strategy on consumer behavior: an experimental research in the healthcare and fitness industries. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 48. [Bachelor's Degree Thesis]