Bachelor's Degree Thesis

Mucci, Francesco (A.A. 2022/2023) Analyzing the impact of chatbot tone of voice on consumer response and its implications for business strategies: an explorative study. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 38. [Bachelor's Degree Thesis]

Ranieri, Giancarlo (A.A. 2022/2023) The business opportunity of blockchain-based systems to prevent greenwashing: exploring the role of perceived corporate social responsibility on stakeholders' reactions. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 50. [Bachelor's Degree Thesis]

Pagano, Luigi (A.A. 2022/2023) The opportunity of non-fungible token for sport brands: the effects of passionate fans' attachment and involvement with the brand on sport brands business strategies. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 41. [Bachelor's Degree Thesis]

Pirrone, Flavia (A.A. 2022/2023) Innovation business strategies in the healthcare: exploring consumers' reactions to metaversebased healthcare services. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 64. [Bachelor's Degree Thesis]

Marsella, Matilde (A.A. 2022/2023) Metaverse for innovation strategies in the healthcare sector: a qualitative analysis of health professionals' perceptions. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 66. [Bachelor's Degree Thesis]

Cicerchia, Francesco (A.A. 2022/2023) Product scarcity strategies and consumers’ reactions in the fashion and luxury sectors: the combined role of the perceived aesthetic appeal and status consumption orientation. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 49. [Bachelor's Degree Thesis]