The e-commerce of luxury: techiniques and strategies for brand awareness

Settimi, Giulia (A.A. 2012/2013) The e-commerce of luxury: techiniques and strategies for brand awareness. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 169. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Luxury e-commerce. Evolution of the luxury concept and new web marketing strategies. Fashion and luxury industry analysis. Competitors. Tho case studies of successful e-commerce Yoox and Net-A-Porter.

References

Bibliografia: pp. 166-169.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 27 Mar 2014 15:31
Last Modified: 19 May 2015 23:43
URI: https://tesi.luiss.it/id/eprint/11517

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