The e-commerce of luxury: techiniques and strategies for brand awareness
Settimi, Giulia (A.A. 2012/2013) The e-commerce of luxury: techiniques and strategies for brand awareness. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 169. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury e-commerce. Evolution of the luxury concept and new web marketing strategies. Fashion and luxury industry analysis. Competitors. Tho case studies of successful e-commerce Yoox and Net-A-Porter.
References
Bibliografia: pp. 166-169.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Mar 2014 15:31 |
| Last Modified: | 19 May 2015 23:43 |
| URI: | https://tesi.luiss.it/id/eprint/11517 |
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