Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension
Di Stanislao, Valeria (A.A. 2013/2014) Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 97. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand extension strategy. Brand gender and cross-gender brand extension. Methodology.
References
Bibliografia: pp. 78-97.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
Chair: | Marketing management |
Thesis Supervisor: | Costabile, Michele |
Thesis Co-Supervisor: | Romani, Simona |
Academic Year: | 2013/2014 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 29 Sep 2014 16:26 |
Last Modified: | 19 May 2015 23:54 |
URI: | https://tesi.luiss.it/id/eprint/12695 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |