Mobile marketing evolution to mobility: the case of Autogrill

Rosi, Lorenzo (A.A. 2013/2014) Mobile marketing evolution to mobility: the case of Autogrill. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 100. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Mobile marketing. Mobile marketing: a connection to consumers. Mobile usability. Geo-marketing. Case study: Autogrill App Vyaggio.


Bibliografia: pp. 97-100.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Politiche di marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 31 Mar 2015 13:24
Last Modified: 20 May 2015 00:06


Downloads per month over past year

Repository Staff Only

View Item View Item