Mobile marketing evolution to mobility: the case of Autogrill
Rosi, Lorenzo (A.A. 2013/2014) Mobile marketing evolution to mobility: the case of Autogrill. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Mobile marketing. Mobile marketing: a connection to consumers. Mobile usability. Geo-marketing. Case study: Autogrill App Vyaggio.
References
Bibliografia: pp. 97-100.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Politiche di marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Mar 2015 13:24 |
| Last Modified: | 20 May 2015 00:06 |
| URI: | https://tesi.luiss.it/id/eprint/13733 |
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