Social media strategy and customer engagement: Autogrill case

Maccari, Flavia (A.A. 2013/2014) Social media strategy and customer engagement: Autogrill case. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 168. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Social media strategy and customer engagement. Autogrill case. Emerging approach in communicating the brand through social media. Managing social media: risks, guidelines and key performance indicators. Autogrill case: project path to develop a global social media strategy to engage with customers.


Bibliografia: pp. 160-168.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Politiche di marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2013/2014
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Sep 2015 08:28
Last Modified: 11 Sep 2015 08:28


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