Social media strategy and customer engagement: Autogrill case
Maccari, Flavia (A.A. 2013/2014) Social media strategy and customer engagement: Autogrill case. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 168. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Social media strategy and customer engagement. Autogrill case. Emerging approach in communicating the brand through social media. Managing social media: risks, guidelines and key performance indicators. Autogrill case: project path to develop a global social media strategy to engage with customers.
References
Bibliografia: pp. 160-168.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Politiche di marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2013/2014 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Sep 2015 08:28 |
| Last Modified: | 11 Sep 2015 08:28 |
| URI: | https://tesi.luiss.it/id/eprint/14512 |
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