The comparison between Italy and China e-business envuronment and corporate strategy Alibaba and Yoox case

Dong, Lu (A.A. 2014/2015) The comparison between Italy and China e-business envuronment and corporate strategy Alibaba and Yoox case. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Marino, pp. 83. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Background and significance. E-commerce market in Italy and China. Online retailer company strategy comparison: take Alibaba and Yoox for example.

References

Bibliografia: pp. 80-83.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Rullani, Francesco
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 24 Nov 2015 14:02
Last Modified: 24 Nov 2015 14:02
URI: https://tesi.luiss.it/id/eprint/14995

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