The comparison between Italy and China e-business envuronment and corporate strategy Alibaba and Yoox case
Dong, Lu (A.A. 2014/2015) The comparison between Italy and China e-business envuronment and corporate strategy Alibaba and Yoox case. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Marino, pp. 83. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background and significance. E-commerce market in Italy and China. Online retailer company strategy comparison: take Alibaba and Yoox for example.
References
Bibliografia: pp. 80-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Rullani, Francesco |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2015 14:02 |
| Last Modified: | 24 Nov 2015 14:02 |
| URI: | https://tesi.luiss.it/id/eprint/14995 |
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