The effect of social media marketing activities performed by luxury brands in China on customer relationship and purchase intention

Liu, Pujie (A.A. 2014/2015) The effect of social media marketing activities performed by luxury brands in China on customer relationship and purchase intention. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review and hypotheses. Method. Data and analysis. Results.

References

Bibliografia: pp. 58-66.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Corbo, Leonardo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 24 Nov 2015 15:03
Last Modified: 24 Nov 2015 15:03
URI: https://tesi.luiss.it/id/eprint/14999

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