The effect of social media marketing activities performed by luxury brands in China on customer relationship and purchase intention
Liu, Pujie (A.A. 2014/2015) The effect of social media marketing activities performed by luxury brands in China on customer relationship and purchase intention. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and hypotheses. Method. Data and analysis. Results.
References
Bibliografia: pp. 58-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Corbo, Leonardo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2015 15:03 |
| Last Modified: | 24 Nov 2015 15:03 |
| URI: | https://tesi.luiss.it/id/eprint/14999 |
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