Social media strategies and corporate reputation: the Enjoy Siena case study

Greco, Elisa (A.A. 2014/2015) Social media strategies and corporate reputation: the Enjoy Siena case study. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 104. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introduction to social media. Social networks sites from the brand perspective. A strategic approach to social media: from the social media campaign to brand reputation. Case study: Enjoy Siena, a project for reputation.

References

Bibliografia: pp. 86-89. Sitografia: pp. 90-93.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Boccardelli, Paolo
Thesis Co-Supervisor: Rullani, Francesco
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jul 2016 09:36
Last Modified: 11 Jul 2016 09:36
URI: https://tesi.luiss.it/id/eprint/16610

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