Social media strategies and corporate reputation: the Enjoy Siena case study
Greco, Elisa (A.A. 2014/2015) Social media strategies and corporate reputation: the Enjoy Siena case study. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 104. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduction to social media. Social networks sites from the brand perspective. A strategic approach to social media: from the social media campaign to brand reputation. Case study: Enjoy Siena, a project for reputation.
References
Bibliografia: pp. 86-89. Sitografia: pp. 90-93.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Rullani, Francesco |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2016 09:36 |
| Last Modified: | 11 Jul 2016 09:36 |
| URI: | https://tesi.luiss.it/id/eprint/16610 |
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