Concurrent ownership of luxury originals and counterfeits: motivations of buying counterfeits and differentiations on attitudes and buying intentions towards both products in Chinese context

Liu, Mengyue (A.A. 2015/2016) Concurrent ownership of luxury originals and counterfeits: motivations of buying counterfeits and differentiations on attitudes and buying intentions towards both products in Chinese context. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Simona Romani, pp. 79. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Status quo of worldwide and Chinese luxury market. Literature review. Research design. Data collection and analysis. Outcome discussions and managerial implications. Limitations and future development.

References

Bibliografia: pp. 59-63.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Nov 2016 09:47
Last Modified: 16 Nov 2016 09:47
URI: https://tesi.luiss.it/id/eprint/17242

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