Concurrent ownership of luxury originals and counterfeits: motivations of buying counterfeits and differentiations on attitudes and buying intentions towards both products in Chinese context
Liu, Mengyue (A.A. 2015/2016) Concurrent ownership of luxury originals and counterfeits: motivations of buying counterfeits and differentiations on attitudes and buying intentions towards both products in Chinese context. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Simona Romani, pp. 79. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Status quo of worldwide and Chinese luxury market. Literature review. Research design. Data collection and analysis. Outcome discussions and managerial implications. Limitations and future development.
References
Bibliografia: pp. 59-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Nov 2016 09:47 |
| Last Modified: | 16 Nov 2016 09:47 |
| URI: | https://tesi.luiss.it/id/eprint/17242 |
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