The luxury consolidation jungle: large group affiliated brands versus independent players (kings of the jungle vs code breakers)

Locarno, Francesca (A.A. 2015/2016) The luxury consolidation jungle: large group affiliated brands versus independent players (kings of the jungle vs code breakers). Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Marino, pp. 119. [Master's Degree Thesis]

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Abstract/Index

The luxury consolidation jungle: group affiliated brands versus independent players. The strategic groups theory: a review of the literature. The luxury industry: the consolidation jungle. The luxury industry in the consolidation curve. Analysis (ex post) of the strategies of the group affiliated brands versus those of independent players.

References

Bibliografia: pp. 97-103.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2017 10:54
Last Modified: 14 Mar 2017 10:54
URI: https://tesi.luiss.it/id/eprint/18314

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