The luxury consolidation jungle: large group affiliated brands versus independent players (kings of the jungle vs code breakers)
Locarno, Francesca (A.A. 2015/2016) The luxury consolidation jungle: large group affiliated brands versus independent players (kings of the jungle vs code breakers). Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Marino, pp. 119. [Master's Degree Thesis]
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Abstract/Index
The luxury consolidation jungle: group affiliated brands versus independent players. The strategic groups theory: a review of the literature. The luxury industry: the consolidation jungle. The luxury industry in the consolidation curve. Analysis (ex post) of the strategies of the group affiliated brands versus those of independent players.
References
Bibliografia: pp. 97-103.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2017 10:54 |
| Last Modified: | 14 Mar 2017 10:54 |
| URI: | https://tesi.luiss.it/id/eprint/18314 |
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