Customisation meets innovation in industrial production: the success of Monte Carlo Yachts in luxury yachts industry

Pizzi, Iole (A.A. 2016/2017) Customisation meets innovation in industrial production: the success of Monte Carlo Yachts in luxury yachts industry. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Tacht industry. A qualitative analysis. The Bénéteau saga. A big family: Bénéteau group's brands. Monte Carlo Yachts. Future, classic: the essence of MCY. The proofs of uniqueness: five reasons of Monte Carlo Yachts' success. Franco-Italian heritage. Portfolio & branding. The manufacturing process: a patented revolutionary system. A competitive market. What's next?

References

Bibliografia e sitografia: pp. 114-118.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Oct 2017 10:40
Last Modified: 23 Oct 2017 10:40
URI: https://tesi.luiss.it/id/eprint/19664

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