Customisation meets innovation in industrial production: the success of Monte Carlo Yachts in luxury yachts industry
Pizzi, Iole (A.A. 2016/2017) Customisation meets innovation in industrial production: the success of Monte Carlo Yachts in luxury yachts industry. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Tacht industry. A qualitative analysis. The Bénéteau saga. A big family: Bénéteau group's brands. Monte Carlo Yachts. Future, classic: the essence of MCY. The proofs of uniqueness: five reasons of Monte Carlo Yachts' success. Franco-Italian heritage. Portfolio & branding. The manufacturing process: a patented revolutionary system. A competitive market. What's next?
References
Bibliografia e sitografia: pp. 114-118.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Oct 2017 10:40 |
| Last Modified: | 23 Oct 2017 10:40 |
| URI: | https://tesi.luiss.it/id/eprint/19664 |
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